Community
Sharing knowledge through accessibility, neuroscience, and emotional wellbeing.
A lil more
Outside of work, I enjoy sharing knowledge through talks and workshops on accessibility, emotional regulation, and neuroscience. I'm also continuing my academic journey with a master's in research methodology, driven by a long-standing curiosity about human behaviour and evidence-based thinking.
Painting, poetry, theatre, and violin have been part of my life since childhood, while practices such as aikido, yoga, and meditation continue to influence how I approach attention, empathy, resilience, and learning. Together, they shape both my perspective on design and the way I engage with people and complex problems.
I am an adopted chulapa living in Madrid! 🌸 →
Facilitation
Designing and facilitating workshops on emotional regulation, fascia work, and Theatre of the Oppressed for mixed and neurodivergent communities.
Participatory
Arts
Collaborative art projects bringing together writing, painting, theatre, and performance.
Games &
Storytelling
Passionate about LARP, D&D, board games, and video games.
Work experience
UX/UI Designer
Oxford University Press
Publishing department of the University of Oxford and one of the world's leading academic and educational publishers.
Jan 2023 - Oct 2025
- Improved product decisions through user, usability, and accessibility research.
- Made products more accessible through WCAG-based evaluations and recommendations.
- Optimised learning workflows by identifying friction points and improving user flows.
- Strengthened product consistency through UX documentation, interface analysis, and behavioural insights.
- Designed and evolved interfaces, prototypes, and design system components in Figma.
- Aligned product, legal, editorial, and development teams around shared UX decisions.
- Structured workflows and documentation for an internal GenAI platform using Copilot and LLMs.
UX Designer
Plytix
SaaS company behind a Product Information Management platform for SMBs, recognised by G2 among the best commerce software products and known for its people-first culture.
Jul 2022 - Sept 2022
- Improved SaaS workflows by identifying usability issues and optimisation opportunities.
- Contributed to a more consistent product through UX documentation in Zeroheight.
- Supported product decisions through user story analysis and cross-functional collaboration.
- Designed interface improvements focused on usability and product quality.
- Helped prioritise user needs and align product decisions in Productboard.
Independent Projects
Freelance UX/UI Designer
Worked with clients including IPSIK, Sheedo, educational institutions, NGOs, and e-commerce businesses, designing websites, digital products, visual identities, and editorial publications.
Jan 2021 - May 2022
- Designed websites and digital experiences for educational institutions and independent clients.
- Created visual identities that strengthened brand consistency and recognition.
- Designed editorial publications for NGOs and independent organisations.
- Developed creative concepts and art direction for communication campaigns.
- Advised clients on digital products, websites, and visual communication strategies.
A bit more
Areas of expertise
- Product design.
- UX research and user testing.
- Visual design.
- Conceptual design.
- Design systems.
- Developer handoff.
- Accessibility (WCAG).
- UX audits.
- UX documentation.
- Cross-functional collaboration.
- Design strategy.
Toolkit
- Figma.
- Adobe Creative Suite.
- Maze.
- Hotjar.
- Jira.
- Productboard.
- AXE.
- Bootstrap.
- AI-assisted workflows.
Beyond design
- Product and interior design background.
- Born in Tangier, based in Madrid.
- Fluent in four languages.
- Interested in theatre and visual arts.
- Curious about human behaviour and cross-cultural perspectives.
- Lifelong learner.
Empathy · Clarity · Impact