Zainab Abadi

WHO I AM

Product & UX/UI Designer with +4 years of experience designing complex digital products, B2B platforms, and scalable systems. I combine research, accessibility, and product thinking to create solutions that work for both users and businesses.

HOW I THINK

I approach design through curiosity, systems thinking, and structured problem-solving, connecting user needs, business goals, and technical constraints into meaningful solutions.

Portrait of Zainab Abadi
4+ Years designing digital products
8 Products & platforms
0β†’1 End-to-end design ownership

Case studies

Preview of the educational platform restructuring case study
Research Information Architecture UX Strategy Prototyping

B2B EdTech: Reorganising a Complex Educational Platform

Analysed 600+ user sessions and ran 31 teacher interviews to uncover a resource-discovery problem, then redesigned the platform architecture. Testing showed 78% task success by unit vs 34% by resource type.

Read case study β†’
Preview of the design system case study
Design System Rebranding UX Strategy Handoff

B2B EdTech: Building a Design System

Built and evolved Oxford Premium’s design system during a wider rebrand, translating visual and interaction decisions into reusable foundations and implementation-ready patterns with development.

Read case study β†’
Preview of the accessibility case study
Accessibility WCAG Testing Auditing Documentation

B2B EdTech: Accessibility Across a Product Ecosystem

Audited a multi-platform EdTech ecosystem against WCAG 2.1 A/AA, tested with assistive technologies, and embedded accessibility into design-system foundations and team documentation.

Read case study β†’
Preview of the Plytix UX practice case study
UX Strategy UX Research UX Processes Cross-functional Documentation

B2B PIM: Building a UX Practice at a SaaS Startup

Joined as the first and only UX hire and built the UX practice in three months: research and design workflows, shared documentation, and a repeatable way to turn user problems into product decisions.

Read case study β†’

Behance

Design System Prototype Accessibility

Building an Immersive Design System

A visual case study showing how an immersive concept evolved into a digital experience through accessibility, prototyping, visual language, and design system foundations.

View on Behance β†’

Writing

Creative process Personal essay

A Painting Story

A personal reflection on painting as a space for calm, exploration, cultural memory, vulnerability, and creative presence.

Read on LinkedIn β†’
UX Strategy Research Femtech

Mapping the Hormonal Health Ecosystem

A UX analysis of hormonal health apps, exploring how the category is shifting from simple cycle tracking to interpretive systems.

Read on LinkedIn β†’
Frontend Design System Personal Project

Building My Portfolio: From No-Code to a Custom Frontend

Following the evolution of my portfolio from Wix Studio to a custom frontend, exploring design systems, design-to-development workflows, and how AI tools supported the process.

Read on LinkedIn β†’
Design System Documentation AI Workflow

Building My Portfolio, Part II: The Design System Behind the Code

A look at the design system behind the portfolio's code, built directly in HTML and CSS, documented afterwards, and kept consistent with the help of AI tooling.

Read on LinkedIn β†’
Information Architecture Design System AI Workflow

Building My Portfolio, Part III: Designing After Launch

A follow-up to Parts I and II, looking at Quick Scan and Deep Dive as two ways to navigate the portfolio, updates to the Design System, and what maintaining a live website with ChatGPT and Claude Code has looked like.

Read on LinkedIn β†’