Zainab Abadi

WHO I AM

Product & UX/UI Designer with +4 years of experience designing complex digital products, B2B platforms, and scalable systems. I combine research, accessibility, and product thinking to create solutions that work for both users and businesses.

HOW I THINK

I approach design through curiosity, systems thinking, and structured problem-solving, connecting user needs, business goals, and technical constraints into meaningful solutions.

Psst, I also love Madrid's metro! 🚇 →

Illustrated portrait of Zainab Abadi with a small animated heart.
4+ Years designing digital products
8 Products & platforms
0→1 End-to-end design ownership

Core skills

Product Design Design Systems Accessibility (WCAG) UX Research Figma Visual Design Developer Handoff User Testing

Experience highlights

Oxford University Press

UX/UI Designer · Jan 2023 – Oct 2025

Improved accessibility and product consistency across a major academic platform through research, WCAG audits, and design system work.

Plytix

UX Designer · Jul 2022 – Sept 2022

Optimised SaaS workflows and strengthened product consistency through UX documentation and cross-functional collaboration.

Case studies

Diagram of a branching information architecture with four resource groups and nested items.
Research Information Architecture UX Strategy Prototyping

B2B EdTech: Reorganising a Complex Educational Platform

Analysed 600+ user sessions and ran 31 teacher interviews to uncover a resource-discovery problem, then redesigned the platform architecture. Testing showed 78% task success by unit vs 34% by resource type.

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Illustration of a design system with typography, colour swatches and reusable interface components.
Design System Rebranding UX Strategy Handoff

B2B EdTech: Building a Design System

Built and evolved Oxford Premium’s design system during a wider rebrand, translating visual and interaction decisions into reusable foundations and implementation-ready patterns with development.

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Illustration of an interface audit with typography, UI panels and an accessibility checklist.
Accessibility WCAG Testing Auditing Documentation

B2B EdTech: Accessibility Across a Product Ecosystem

Audited a multi-platform EdTech ecosystem against WCAG 2.1 A/AA, tested with assistive technologies, and embedded accessibility into design-system foundations and team documentation.

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Illustration of a UX workflow connecting research inputs, process steps and review checkpoints.
UX Strategy UX Research UX Processes Cross-functional Documentation

B2B PIM: Building a UX Practice at a SaaS Startup

Joined as the first and only UX hire and built the UX practice in three months: research and design workflows, shared documentation, and a repeatable way to turn user problems into product decisions.

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